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Dr. James Meade, Interim Chair, Associate Professor

Degrees Held:

PhD – University of Kentucky
MBA – Rollins College
BSBA – University of Central Florida

Career Highlights:

Presented my work at numerous regional, national, and international conferences, including the Society for Marketing Advances, Association for Consumer Research, Summer American Marketing Association, and Association for Consumer Research Asia-Pacific, among others
Published research in such outlets as the Journal of Retailing, Journal of Business Research, and Psychology & Marketing
Spent four years in corporate marketing research and served as the senior research analyst for branding, new product development, television programming, advertising analytics, B2B, and customer experience, providing data-driven strategic recommendation to top management

Areas of Expertise:

Consumer emotion and memory, corporate marketing research

In which online program do you teach?

MBA — General

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