Master of Business Administration with an emphasis in Brand Marketing and Analytics online
Program Overview
Transform consumer insights into growth with a marketing MBA
Learn to bridge business strategy, consumer insights and marketing analytics so you can lead brands, influence key decisions and advance your marketing career. In the University of West Florida's online Master of Business Administration with an emphasis in Brand Marketing and Analytics program, you will focus on branding, social media campaigns and audience expectations while exploring how organizations use research and data to make smarter business decisions.
Through applied coursework and hands-on projects, you'll develop the leadership, analytical and strategic-thinking skills needed to solve complex organizational challenges, strengthen customer relationships and understand how marketing is tied to financial performance. With this AACSB-accredited program, UWF offers you a business education recognized for academic excellence.
What you'll gain from this program:
- Ability to apply consumer insights and market research to strategic business decisions
- Knowledge to develop and manage brands that support long-term organizational growth
- Understanding of marketing data to identify trends, opportunities and customer behavior
- Insight to create evidence-based marketing strategies using research and analytics
- Strong leadership, communication and organizational decision-making skills
- Insight on connecting marketing initiatives to broader business objectives and financial performance
- A professional portfolio demonstrating your ability to solve complex business and marketing challenges
- Ability to apply consumer insights and market research to strategic business decisions
- Knowledge to develop and manage brands that support long-term organizational growth
- Understanding of marketing data to identify trends, opportunities and customer behavior
- Insight to create evidence-based marketing strategies using research and analytics
- Strong leadership, communication and organizational decision-making skills
- Insight on connecting marketing initiatives to broader business objectives and financial performance
- A professional portfolio demonstrating your ability to solve complex business and marketing challenges
UWF offers a wide selection of online MBA programs. View all options. »
Accreditation:
The Lewis Bear Jr. College of Business at the University of West Florida is accredited by AACSB International (AACSB).
Need More Information?
Tuition
Earn an AACSB-accredited MBA that delivers long-term value
Tuition for UWF's online degree programs makes them some of the most affordable in the state of Florida. The following is the tuition breakdown for students pursuing a Master of Business Administration with an emphasis in Brand Marketing and Analytics online.
A discount price is also available to active-duty military, veterans, spouses and dependents of military. Please call our enrollment specialists at 877-588-2502 for more information.
| Program | Per Credit Hour | Per Course* | Per Program | Per Program with Military Discount |
|---|---|---|---|---|
| MBA – Brand Marketing and Analytics | $4,565 | $1369.5 | $16,434 | $15,300 |
*Per course amount based on three-credit course.
*The UWF online MBA has a tuition rate of $4,565 per credit hour, with a total estimated cost of $16,434. The UWF on-campus MBA has a tuition rate of $377.60 per credit hour. Refer to the UWF Cost of Attendance Estimates and Financial Literacy for more information on UWF costs and financial aid.
FEES
A $30 application fee is required; applications will not be processed without it.
Applicants are admitted to the University only for the semester for which they apply. Students who do not enroll in the semester for which they have been admitted and want to be considered for a different semester must reapply and pay the application processing fee again. Applicants will be considered for admission under the policies in effect at that time. Admission is not automatic. If a student has attended another collegiate institution prior to updating the application, the student must provide an official transcript of all work attempted.
REFUND POLICY
Students receiving financial aid should contact the Financial Aid Office regarding the effect on financial aid eligibility prior to dropping or withdrawing. To understand the refund/repayment policy, you must understand the difference between a drop and a withdrawal.
- Dropped courses are courses removed from your schedule before the fee payment deadline
- Withdrawals occur after the fee payment deadline
Refunds are calculated by determining the point in the semester that the student either drops or withdraws. The calculation is also based on whether the student drops or withdraws from all courses or individual courses.
Refunds During the Drop/Add Period
100% of tuition is refunded for each credit hour dropped during the drop/add period. The refund is applied to any financial aid that was disbursed to the student if the drop results in a change to enrollment status. If the amount of the refund does not cover the amount owed to financial aid, the student will be billed for the difference.
View additional information regarding refund policies
Tuition breakdown:
Calendar
Start your MBA program on a schedule that works for you
The MBA – Brand Marketing and Analytics program is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year.
| Term | Course Start Date | Application Deadline* | Registration Deadline** | Tuition Deadline*** |
|---|---|---|---|---|
| Fall 1 | 8/17/26 | 7/20/26 | 8/16/26 | 8/23/26 |
| Spring 1 | 1/6/27 | 12/7/26 | 1/6/27 | 1/12/27 |
| Spring 2 | 3/1/27 | 2/1/27 | 2/28/27 | 3/7/27 |
*Application and all documents must be submitted by this date.
**Registrations after the deadline will be charged a $100 fee.
***Tuition/fees not paid by the deadline will be charged a $100 fee. Students with an outstanding balance after the Add/Drop period will be purged from their course and will be assessed a $200 fee if reinstated.
Now enrolling:
Need More Information About Our Online MBA Programs?
Ready to take the next steps toward earning your degree?
Why you should choose UWF:
Admissions
UWF's online MBA program doesn’t require business experience
The admission process is the first step toward earning your degree online. Find out the requirements for the Master of Business Administration with an emphasis in Brand Marketing and Analytics online program, what additional materials you should send and where you need to send them.
Admission Requirements:
- Bachelor's degree
- Official transcripts
- No GMAT
Applicants must meet the following requirements to be eligible for admission:
- A bachelor's degree from an accredited institution whose accrediting agency is included on the list of UWF-approved accrediting agencies**
- GPA of 3.0 or higher*
- Professional résumé demonstrating appropriate employment at increasing levels of responsibility
- Graduate-level motivation and writing abilities as noted in essay responses within application
- Business course academic preparation
- Official transcripts (sent from a college or university directly to the Graduate School, bearing an official seal and signature) from all previously attended universities. Students who received their undergraduate degree from UWF do not need to provide UWF transcripts.
- Accrediting Commission for Community and Junior Colleges (ACCJC)
- Western Association of Schools and Colleges (WASC)
- Higher Learning Commission (HLC)
- Middle States Commission of Higher Education (MSCHE)
- New England Commission of Higher Education (NECHE)
- Northwest Commission of Colleges and Universities (NWCCU)
- Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
- WASC Senior College and University Commission (WSCUC)
Transcripts should be sent to:
The University of West Florida Graduate School
Attention: Graduate Admissions
11000 University Parkway, Building 11
Pensacola, FL 32514-5750
International students may have additional requirements.
*If you have lower than a 3.0 GPA, you may still apply for consideration. Admission is based on a holistic review of credentials to assess the potential success of each applicant. Professional experience is determined on a case-by-case basis using a résumé and any requested supporting documents. Our admission committee evaluates an individual’s accomplishments, roles and responsibilities to determine the total number of years of professional experience. Normally, professional experience begins at the point of graduation; however, the University of West Florida may consider prior work experience based on type of experience.
**UWF will only accept credits from institutions whose accrediting agency is included on the list of UWF-approved accrediting agencies, outlined below:
Foundation coursework and prerequisites
An undergraduate business degree is not required for admission to the online MBA program. Approximately one-third of students enter the program with no prior business coursework. However, foundation-level proficiency in the major functional areas of business is required to be successful in the program. These include accounting, economics, statistics, finance and management. UWF offers accelerated MBA foundation courses for applicants to meet the foundational proficiencies necessary to begin MBA core courses.
Courses
Explore online coursework built for emerging marketing leaders
For the Master of Business Administration with an emphasis in Brand Marketing and Analytics online program, the curriculum consists of 36 semester credit hours. Students are able to select their own industry to ensure the knowledge and skills gained are applicable to current job responsibilities while preparing for new opportunities upon graduation.
Students must choose 3 of the following courses.
*Program duration may depend on course load and availability. Please consult with your advisor.
Request More Information
Submit this form, and an Enrollment Specialist will contact you to answer your questions.
Begin Application Process
Start your application today!
for help with any questions you have.
