Master of Business Administration with an emphasis in Brand Marketing and Analytics online
Apply by:
7/20/26
Start classes:
8/17/26
Total Tuition:
$16,434
Program Duration:
As few as 16 months *
Credit Hours:
36
Accreditation:
The Lewis Bear Jr. College of Business at the University of West Florida is accredited by AACSB International (AACSB).
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Tuition
| Program | Per Credit Hour | Per Course* | Per Program | Per Program with Military Discount |
|---|---|---|---|---|
| MBA – Brand Marketing and Analytics | $4,565 | $1369.5 | $16,434 | $15,300 |
*Per course amount based on three-credit course.
*The UWF online MBA has a tuition rate of $4,565 per credit hour, with a total estimated cost of $16,434. The UWF on-campus MBA has a tuition rate of $377.60 per credit hour. Refer to the UWF Cost of Attendance Estimates and Financial Literacy for more information on UWF costs and financial aid.
Tuition breakdown:
Per Credit Hour:
$4,565
Total Tuition:
$16,434
Calendar
| Term | Course Start Date | Application Deadline* | Registration Deadline** | Tuition Deadline*** |
|---|---|---|---|---|
| Fall 1 | 8/17/26 | 7/20/26 | 8/16/26 | 8/23/26 |
| Spring 1 | 1/6/27 | 12/7/26 | 1/6/27 | 1/12/27 |
| Spring 2 | 3/1/27 | 2/1/27 | 2/28/27 | 3/7/27 |
*Application and all documents must be submitted by this date.
**Registrations after the deadline will be charged a $100 fee.
***Tuition/fees not paid by the deadline will be charged a $100 fee. Students with an outstanding balance after the Add/Drop period will be purged from their course and will be assessed a $200 fee if reinstated.
Now enrolling:
Next apply date:
7/20/26
Next class start date:
8/17/26
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Why you should choose UWF:
Courses
Core Courses
GEB 5878: Business Process Integration
Duration: 7 Weeks weeks
Credit Hours: 1.5
An introductory MBA core course in which students must combine the practical skills and discipline of specific concepts in order to solve a complex, integrated real-life business problem. Serves as an initial integrating experience from which to launch students into the core MBA study.
GEB 5930: Information Resources and Industry Analysis
Duration: 7 Weeks weeks
Credit Hours: 1.5
Provides the background for beginning the MBA Portfolio. Gives introduction to information resources available to perform business problem analysis. Students learn to prepare a thorough analysis of their Portfolio industry.
ACG 6309: Accounting for Decision Making
Duration: 7 Weeks weeks
Credit Hours: 3
Upon completion of the course, students will gain knowledge about budgeting, profit planning, and controlling aspects of business decision making. This course covers three broad areas: fundamental financial and managerial concepts; revenue and cost accumulation techniques; and revenue and cost analysis.
MAN 6156: Management and Organizational Behavior
Duration: 7 Weeks weeks
Credit Hours: 3
Appreciation and understanding of the field of organizational behavior and its application in managing human and other resources. Emphasizes understanding individual behavior (motivation, self-awareness, leadership, etc.) and group dynamics (decision-making, group development and work), plus conflict, climate, learning styles, power, stress, process/content, human rights and quality. Utilizes experiential learning methodologies and other appropriate designs. May not be taken for credit by students having credit for INP 6397.
QMB 6305: Quantitative Methods for Business
Duration: 7 Weeks weeks
Credit Hours: 3
Provides students with quantitative skills that are required to make business decisions. These skills involve using statistical, forecasting and estimation techniques. Students are expected to use the subject matter for problem sets and exams.
ECP 6705: Advanced Managerial Economics
Duration: 7 Weeks weeks
Credit Hours: 3
Concepts of competition as they relate to business management policies and practices; profit goals and measurement problems; multiple product policy; demand analysis; cost concepts; pricing problems; case studies. Contains a portfolio project.
FIN 6406: Financial Management
Duration: 7 Weeks weeks
Credit Hours: 3
Advanced treatment of investment and financing decisions of firms, emphasis on current theory and practice. Course contains a portfolio project.
ISM 6137: Business Analytics
Duration: 7 Weeks weeks
Credit Hours: 3
This course focuses on development of quantitative and analytical skills required to model, analyze, interpret and solve managerial decision making problems.
MAN 6721: Strategic Management and Policy Formulation
Duration: 7 Weeks weeks
Credit Hours: 3
Utilizes case analysis, a strategic simulation and other related experiential exercises. Integrates and applies the various business management functions from the strategic viewpoint of the organizational chief executive officer.
MAR 6815: Marketing Management
Duration: 7 Weeks weeks
Credit Hours: 3
Creation of enduring and mutually satisfactory customer relationships through the provision of customer value as an enterprise management philosophy. With consideration given to operating environments, the course is designed to teach the formulation, implementation, and control of comprehensive marketing strategy with emphasis on the integrative aspects of the marketing function in a market-based enterprise. Both qualitative and quantitative analyses are used in applications oriented context. Contains a portfolio project.
Emphasis Courses
Students must choose 3 of the following courses.
MAR 5625: Consumer Insights and Analytics
Duration: 7 Weeks weeks
Credit Hours: 3
MAR 5735: Digital Marketing and Analytics
Duration: 7 Weeks weeks
Credit Hours: 3
The primary objective is to help the student understand basic digital marketing principles. Topics include websites, blogs, online branding, search marketing, social media marketing, email marketing, and analytics from a digital marketing strategy perspective.
MAR 5838: Brand Management
Duration: 7 Weeks weeks
Credit Hours: 3
Brands are among the most valuable assets of a company. This course provides a comprehensive overview of the strategies and tactics involved in building brand equity. The course addresses the most important issues involved in creating, analyzing and maintaining strong brands. It provides a framework for understanding brands, brand architecture, brand equity, and the ways in which consumers perceive, evaluate, and respond to brands.
MAR 5880: Social Media and Content Marketing
Duration: 7 Weeks weeks
Credit Hours: 3
Students will learn a conceptual foundation and practical approach to developing successful social media marketing plans. Emphasis is placed on a social media planning model that provides a cumulative learning experience, showing students how to construct social media strategies that achieve desired marketing goals.
*Program duration may depend on course load and availability. Please consult with your advisor.
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