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Dr._James_Meade

Dr. James Meade, Interim Chair, Associate Professor



Degrees Held:

  • PhD – University of Kentucky
  • MBA – Rollins College
  • BSBA – University of Central Florida

Career Highlights:

  • Have presented my work at numerous regional, national, and international conferences, including the Society for Marketing Advances, Association for Consumer Research, Summer American Marketing Association, and Association for Consumer Research Asia-Pacific, among others.
  • Published research in such outlets as the Journal of Retailing, Journal of Business Research, and Psychology & Marketing.
  • Spent four years in corporate marketing research and served as the senior research analyst for branding, new product development, television programming, advertising analytics, B2B, and customer experience, providing data-driven strategic recommendation to top management.

Areas of Expertise:

  • Consumer emotion and memory, corporate marketing research.

In which online program do you teach?

MBA — General

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